Indonesia shines globally as the largest economy in Southeast Asia, boasting both strong and consistent growth, with a steady 5% annual increase since the year 2013. As consumer income and spending has continued to increase across the nation, the trade and distribution of goods has played a vital role in fueling economic growth and improving Indonesia’s overall standard of living. Recognizing the enormous opportunities within, and potential of, the national trade and distribution industry, we formed PT Artha Sumatera Abadi in 2013

PT Artha Sumatera Abadi, or ASA, exists to serve manufacturers and retailers across the Indonesian archi pelago, providing professional distribution services that deliver consistent profits to brands and retailers alike. We realize that running a successful business is not an easy task, with smaller margins and increased competition being the industry norm. This is where ASA comes in. ASA, or ‘asa’, in the Malagasy language means, ‘to work.’ At ASA, our partners can rest assured that we are truly ‘working’ for them and their success. Our goal is to handle every detail of the product branding, marketing, and distribution aspects of your business. We are ASA, we work for you.

Headquartered in the bustling city of Medan on the island of Sumatera, ASA is strategically positioned to meet your unique needs, from branding and marketing, to consistent and strategic product distribution. Our skilled team boasts nearly a decade of experience, key market insights, robust management, a vast network of retail and brand partnerships, as well as a strong financial backing. ASA has the skill, insight, and experience that you need to take your brand or retail business to the next level. Helping you accomplish your vision for success – ASA.