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About Us

PT Artha Sumatera Abadi, or ASA, exists to serve manufacturers and retailers across the Indonesian archi pelago, providing professional distribution services that deliver consistent profits to brands and retailers alike.

We realize that running a successful business is not an easy task, with smaller margins and increased competition being the industry norm. This is where ASA comes in. ASA, or ‘asa’, in the Malagasy language means, ‘to work.’ At ASA, our partners can rest assured that we are truly ‘working’ for them and their success.

Our goal is to handle every detail of the product branding, marketing, and distribution aspects of your business, so that you don’t have to. We are ASA, we work for you.

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Our Service

Partnering Brands

ASA has nearly a decade of experience providing world-class distribution and marketing support for a diverse selection of well-known food and beverage brands, along with numerous other quality products.

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Partnering Retail

ASA connects our partnering retailers to an expansive selection and consistent distribution of both local and imported food and beverage products from well-known, as well as up-and-coming national brands.

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Core Values

Trust

Trust

Professionalism

Professionalism

Efficiency

Efficiency

Why Choose Us?

  • Professional market insight with strong management and financial backing
  • Experience representing and distributing well-known, national branded products
  • Commitment to service excellence and partnerships that drive mutual growth
  • Diverse food and beverage product selection with high turnover and profitability
  • Efficient and capable logistics channels
  • Capacity for effective partnership and brand distribution nationally
  • Strategic retail partnerships throughout the Indonesian archipelago
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